{"id":9410,"date":"2026-02-25T16:39:55","date_gmt":"2026-02-25T15:39:55","guid":{"rendered":"https:\/\/franclau.com\/blog\/medidas-video-youtube-google-ads\/"},"modified":"2026-02-25T17:12:47","modified_gmt":"2026-02-25T16:12:47","slug":"dimensions-video-performance-max-google-ads","status":"publish","type":"post","link":"https:\/\/franclau.com\/fr\/blog\/dimensions-video-performance-max-google-ads\/","title":{"rendered":"Formats vid\u00e9o pour Performance Max : guide complet pour optimiser vos ressources YouTube sur Google Ads"},"content":{"rendered":"<p>Si vous lancez des campagnes <strong>Performance Max sur Google Ads<\/strong>, il y a une chose que vous ne pouvez pas ignorer : les vid\u00e9os ne sont plus optionnelles. Elles sont une ressource cl\u00e9.<\/p>\n<p>Et voici le probl\u00e8me que nous constatons constamment chez nos clients :<\/p>\n<blockquote><p>\u00ab Nous avons mis une vid\u00e9o horizontale et c&rsquo;est tout. \u00bb<\/p><\/blockquote>\n<p>Non.<\/p>\n<p>Performance Max a besoin de <strong>multiples formats, proportions et ressources vid\u00e9o<\/strong> pour pouvoir diffuser correctement vos annonces sur YouTube, le R\u00e9seau Display, Discover, Gmail et les autres emplacements de l&rsquo;\u00e9cosyst\u00e8me Google.<\/p>\n<p>Dans ce guide, nous vous expliquons :<\/p>\n<ul data-spread=\"false\">\n<li>Quelles dimensions vid\u00e9o utiliser dans Performance Max<\/li>\n<li>Quels formats Google recommande<\/li>\n<li>Quelle dur\u00e9e fonctionne le mieux selon l&rsquo;objectif<\/li>\n<li>Comment cela affecte vos performances<\/li>\n<\/ul>\n<p>Parce qu&rsquo;ici, il ne s&rsquo;agit pas seulement de respecter des crit\u00e8res techniques. Il s&rsquo;agit de donner \u00e0 l&rsquo;algorithme ce dont il a besoin pour vendre.<\/p>\n<p><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/4fM24WXzfQjoMMJdPc\" width=\"480\" height=\"379\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Performance Max et vid\u00e9o : ce qu&rsquo;il faut comprendre d&rsquo;abord<\/strong><\/h2>\n<p><a href=\"https:\/\/franclau.com\/fr\/blog\/que-sont-les-campagnes-performance-max-google-ads\/\"><strong>Performance Max<\/strong><\/a> n&rsquo;est pas une campagne YouTube traditionnelle, c&rsquo;est une campagne automatis\u00e9e qui utilise :<\/p>\n<ul data-spread=\"false\">\n<li>Le R\u00e9seau de Recherche (Search)<\/li>\n<li>Le R\u00e9seau Display<\/li>\n<li>YouTube<\/li>\n<li>Discover<\/li>\n<li>Gmail<\/li>\n<li>Maps<\/li>\n<\/ul>\n<p>Le syst\u00e8me combine des ressources (texte, image, vid\u00e9o, logo, CTA) selon le contexte et l&rsquo;utilisateur. Si vous n&rsquo;importez pas de vid\u00e9os, Google peut les g\u00e9n\u00e9rer automatiquement \u00e0 partir de vos images et de vos textes.<\/p>\n<p>Et nous vous le disons avec bienveillance : le r\u00e9sultat n&rsquo;est g\u00e9n\u00e9ralement pas tr\u00e8s probant.<\/p>\n<p>C&rsquo;est pourquoi, si vous voulez que Performance Max fonctionne r\u00e9ellement, vous devez importer des <strong>vid\u00e9os optimis\u00e9es dans diff\u00e9rents formats<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Dimensions vid\u00e9o recommand\u00e9es pour Performance Max<\/strong><\/h2>\n<p>Google recommande d&rsquo;importer des vid\u00e9os selon trois proportions principales :<\/p>\n<h3><strong>1\ufe0f\u20e3 Format horizontal (16:9)<\/strong><\/h3>\n<ul data-spread=\"false\">\n<li><em>R\u00e9solution recommand\u00e9e : 1920&#215;1080<\/em><\/li>\n<li>Alternative : 1280&#215;720<\/li>\n<\/ul>\n<p>C&rsquo;est le format standard pour le YouTube traditionnel et les grands \u00e9crans (Smart TV, ordinateur). Il est indispensable d&rsquo;en avoir au moins un.<\/p>\n<h3><strong>2\ufe0f\u20e3 Format vertical (9:16)<\/strong><\/h3>\n<ul data-spread=\"false\">\n<li><em>R\u00e9solution recommand\u00e9e : 1080&#215;1920<\/em><\/li>\n<\/ul>\n<p>Ce format est la cl\u00e9 pour le mobile. \u00c9tant donn\u00e9 qu&rsquo;une grande partie du trafic Performance Max provient du mobile (Shorts, YouTube mobile), ne pas importer de vid\u00e9o verticale limite drastiquement vos performances (taux de compl\u00e9tion et engagement).<\/p>\n<h3><strong>3\ufe0f\u20e3 Format carr\u00e9 (1:1)<\/strong><\/h3>\n<ul data-spread=\"false\">\n<li><em>R\u00e9solution recommand\u00e9e : 1080&#215;1080<\/em><\/li>\n<\/ul>\n<p>Tr\u00e8s utile pour les emplacements de type Discover et Display. Il ne remplace pas les deux autres, mais les compl\u00e8te parfaitement.<\/p>\n<p><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/YVyR4kbcf7bMLQ35BE\" width=\"480\" height=\"269\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Est-il obligatoire d&rsquo;importer les trois formats ?<\/strong><\/h2>\n<p>Techniquement, non. Mais strat\u00e9giquement, <strong>oui<\/strong>.<\/p>\n<p>Plus l&rsquo;algorithme dispose de formats, plus il peut tester de combinaisons. Dans les campagnes n&rsquo;utilisant que l&rsquo;horizontal, vous perdez de l&rsquo;impact sur mobile et l&rsquo;apprentissage du syst\u00e8me est plus limit\u00e9.<\/p>\n<p>Chez Fran&amp;Clau, nous recommandons toujours au minimum :<br \/>\n\u2714 1 vid\u00e9o horizontale \u2714 1 vid\u00e9o verticale \u2714 1 version carr\u00e9e.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Dur\u00e9e id\u00e9ale des vid\u00e9os dans Performance Max<\/strong><\/h2>\n<p>Bien que Google autorise des vid\u00e9os longues, pour des campagnes \u00e0 la performance, nous recommandons :<\/p>\n<ul data-spread=\"false\">\n<li>10\u201320 secondes pour l&rsquo;e-commerce.<\/li>\n<li>15\u201330 secondes pour les services.<\/li>\n<\/ul>\n<p><strong>Point fondamental :<\/strong> le message cl\u00e9 doit appara\u00eetre dans les <strong>3 \u00e0 5 premi\u00e8res secondes<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Crit\u00e8res techniques de base<\/strong><\/h2>\n<ul data-spread=\"false\">\n<li>Format : .MP4 de pr\u00e9f\u00e9rence<\/li>\n<li>R\u00e9solution minimale : 480p<\/li>\n<li>Audio clair et professionnel<\/li>\n<\/ul>\n<p><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/mCmryx4W45oUPTIiJM\" width=\"480\" height=\"274\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Erreurs courantes constat\u00e9es sur Performance Max<\/strong><\/h2>\n<ul data-spread=\"false\">\n<li>Ne pas importer de vid\u00e9o et laisser Google la g\u00e9n\u00e9rer automatiquement.<\/li>\n<li>Importer uniquement le format horizontal.<\/li>\n<li>Utiliser des vid\u00e9os pens\u00e9es pour Instagram sans les adapter.<\/li>\n<li>Ne pas int\u00e9grer de CTA (appel \u00e0 l&rsquo;action) clair.<\/li>\n<\/ul>\n<p>Souvent, le probl\u00e8me n&rsquo;est pas la campagne, c&rsquo;est la <strong>cr\u00e9ativit\u00e9<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Dans Performance Max, la vid\u00e9o n&rsquo;est pas de la d\u00e9coration<\/strong><\/h2>\n<p>Si vous utilisez Performance Max sans travailler correctement vos formats vid\u00e9o, vous limitez votre port\u00e9e et vous laissez Google improviser \u00e0 votre place. Et en publicit\u00e9, l&rsquo;improvisation co\u00fbte cher.<\/p>\n<p>Si vous voulez que vos campagnes Performance Max travaillent avec des ressources optimis\u00e9es pour convertir, discutons-en.<\/p>\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/franclau.com\/fr\/google-ads\/\">Service Google Ads<\/a><\/strong><\/p>\n<p>Parce qu&rsquo;importer une vid\u00e9o est facile. Faire en sorte que Performance Max la transforme en ventes&#8230; c&rsquo;est une question de strat\u00e9gie.<\/p>\n<p><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/7ND8xzTlR5b8s\" width=\"480\" height=\"305\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous lancez des campagnes Performance Max sur Google Ads, il y a une chose que vous ne pouvez pas ignorer : les vid\u00e9os ne sont plus optionnelles. Elles sont une ressource cl\u00e9. Et voici le probl\u00e8me que nous constatons constamment chez nos clients : \u00ab Nous avons mis une vid\u00e9o horizontale et c&rsquo;est tout. &#8230; <a title=\"Formats vid\u00e9o pour Performance Max : guide complet pour optimiser vos ressources YouTube sur Google Ads\" class=\"read-more\" href=\"https:\/\/franclau.com\/fr\/blog\/dimensions-video-performance-max-google-ads\/\" aria-label=\"En savoir plus sur Formats vid\u00e9o pour Performance Max : guide complet pour optimiser vos ressources YouTube sur Google Ads\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":9396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-9410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2705 Formats vid\u00e9o pour Performance Max : guide complet pour optimiser vos ressources YouTube sur Google Ads | Agencia Marketing Online | Fran&amp;Clau<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les dimensions vid\u00e9o indispensables pour vos campagnes Performance Max sur Google Ads. 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