{"id":4571,"date":"2020-02-06T14:49:13","date_gmt":"2020-02-06T13:49:13","guid":{"rendered":"https:\/\/franclau.com\/blog\/"},"modified":"2025-06-25T11:00:45","modified_gmt":"2025-06-25T10:00:45","slug":"blog","status":"publish","type":"page","link":"https:\/\/franclau.com\/fr\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4571\" class=\"elementor elementor-4571 elementor-352\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b6605e elementor-section-full_width elementor-section-stretched elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"9b6605e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa92998\" data-id=\"fa92998\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44e4e44 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"44e4e44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-cb85955 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6e9a0a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6e9a0a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab05bfb\" data-id=\"ab05bfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a498ae elementor-widget elementor-widget-heading\" data-id=\"0a498ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>BLOG MARKETING EN LIGNE<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-950d6e6 elementor-widget elementor-widget-heading\" data-id=\"950d6e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FRAN&amp;CLAU<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b61d09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b61d09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6a1932\" data-id=\"a6a1932\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e81f8c1 elementor-widget elementor-widget-text-editor\" data-id=\"e81f8c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec l&rsquo;aide du blog de Fran&amp;Clau, Agence de Marketing en Ligne, vous aurez la possibilit\u00e9 d&rsquo;obtenir des informations marketing qui vous aideront \u00e0 d\u00e9velopper des strat\u00e9gies marketing vraiment efficaces pour augmenter le trafic de votre site Web, g\u00e9n\u00e9rer des leads sur votre site Web d&rsquo;entreprise et augmenter les ventes de votre boutique en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82898d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82898d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f3dff7\" data-id=\"4f3dff7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae60ecc elementor-widget elementor-widget-spacer\" data-id=\"ae60ecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44c9ec5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44c9ec5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b4f9511\" data-id=\"b4f9511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a69a610 elementor-grid-1 elementor-posts--thumbnail-left elementor-posts--align-center elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"a69a610\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:23,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9724 post type-post status-publish format-standard has-post-thumbnail hentry category-conseils-ecommerce\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/franclau.com\/fr\/blog\/jai-du-trafic-mais-je-ne-vends-pas-qu-est-ce-qui-ne-va-pas\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1820\" height=\"740\" src=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FC-1.png\" class=\"attachment-full size-full wp-image-9521\" alt=\"\" srcset=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FC-1.png 1820w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FC-1-300x122.png 300w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FC-1-1024x416.png 1024w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FC-1-768x312.png 768w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FC-1-1536x625.png 1536w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/franclau.com\/fr\/blog\/jai-du-trafic-mais-je-ne-vends-pas-qu-est-ce-qui-ne-va-pas\/\" >\n\t\t\t\tJ&rsquo;ai du trafic mais je ne vends pas : qu&rsquo;est-ce qui ne va pas ?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tClaudia Hern\u00e1ndez Carril\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t23 avril 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>C&rsquo;est l&rsquo;une des phrases que nous entendons le plus chez Fran&amp;Clau lorsque nous discutons avec de nouveaux clients : \u00ab J&rsquo;ai des visites sur le site\u2026 mais je ne vends pas. \u00bb Et la v\u00e9rit\u00e9 est que c&rsquo;est une situation bien plus courante qu&rsquo;il n&rsquo;y para\u00eet. Avoir du trafic n&rsquo;est pas synonyme de r\u00e9sultats. En fait, c&rsquo;est souvent l&rsquo;inverse : il y a du trafic, mais il n&rsquo;est pas bien exploit\u00e9, il n&rsquo;est pas qualifi\u00e9 ou le site n&rsquo;est pas<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/franclau.com\/fr\/blog\/jai-du-trafic-mais-je-ne-vends-pas-qu-est-ce-qui-ne-va-pas\/\" aria-label=\"En savoir plus sur J&rsquo;ai du trafic mais je ne vends pas : qu&rsquo;est-ce qui ne va pas ?\" tabindex=\"-1\" >\n\t\t\tLeer M\u00e1s &gt;&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9721 post type-post status-publish format-standard has-post-thumbnail hentry category-conseils-ecommerce\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/franclau.com\/fr\/blog\/shopify-quand-est-ce-la-meilleure-option-pour-votre-ecommerce\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1820\" height=\"740\" src=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FRANCLAU-1.jpg\" class=\"attachment-full size-full wp-image-9517\" alt=\"\" srcset=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FRANCLAU-1.jpg 1820w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FRANCLAU-1-300x122.jpg 300w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FRANCLAU-1-1024x416.jpg 1024w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FRANCLAU-1-768x312.jpg 768w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FRANCLAU-1-1536x625.jpg 1536w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/franclau.com\/fr\/blog\/shopify-quand-est-ce-la-meilleure-option-pour-votre-ecommerce\/\" >\n\t\t\t\tShopify : quand est-ce la meilleure option pour votre e-commerce ?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tFrancis Garc\u00eda\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 avril 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Choisir la plateforme de votre e-commerce est une d\u00e9cision business. Pourtant, de nombreuses marques prennent cette d\u00e9cision comme s&rsquo;il ne s&rsquo;agissait que d&rsquo;une question de design, de co\u00fbt mensuel ou de facilit\u00e9 d&rsquo;utilisation. \u00ab Tout le monde utilise Shopify \u00bb. \u00ab C&rsquo;est rapide \u00e0 mettre en place \u00bb. \u00ab Il y a des milliers de templates \u00bb. Oui, tout cela est vrai. Mais la question importante n&rsquo;est pas de savoir si Shopify est bon, la question est : est-ce la<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/franclau.com\/fr\/blog\/shopify-quand-est-ce-la-meilleure-option-pour-votre-ecommerce\/\" aria-label=\"En savoir plus sur Shopify : quand est-ce la meilleure option pour votre e-commerce ?\" tabindex=\"-1\" >\n\t\t\tLeer M\u00e1s &gt;&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9718 post type-post status-publish format-standard has-post-thumbnail hentry category-conseils-ecommerce category-marketing-en-ligne\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/franclau.com\/fr\/blog\/chatbots-intelligents-service-client-qui-vend\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1820\" height=\"740\" src=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FC.png\" class=\"attachment-full size-full wp-image-9504\" alt=\"Chatbots\" srcset=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FC.png 1820w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FC-300x122.png 300w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FC-1024x416.png 1024w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FC-768x312.png 768w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FC-1536x625.png 1536w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/franclau.com\/fr\/blog\/chatbots-intelligents-service-client-qui-vend\/\" >\n\t\t\t\tChatbots intelligents : un service client qui vend aussi\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tClaudia Hern\u00e1ndez Carril\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t9 avril 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Pendant longtemps, les chatbots ont eu une r\u00e9putation un peu\u2026 compliqu\u00e9e. Des r\u00e9ponses robotiques, des conversations frustrantes et cette sensation de parler \u00e0 quelqu&rsquo;un qui ne comprend rien. Mais cela a chang\u00e9. Avec l&rsquo;arriv\u00e9e de l&rsquo;intelligence artificielle et son int\u00e9gration dans l&rsquo;e-commerce, les chatbots sont pass\u00e9s d&rsquo;un simple outil de service client \u00e0 un v\u00e9ritable canal de vente et de conversion. Et c&rsquo;est l\u00e0 que \u00e7a devient int\u00e9ressant. Car nous ne parlons plus seulement de r\u00e9pondre \u00e0 des doutes. Nous<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/franclau.com\/fr\/blog\/chatbots-intelligents-service-client-qui-vend\/\" aria-label=\"En savoir plus sur Chatbots intelligents : un service client qui vend aussi\" tabindex=\"-1\" >\n\t\t\tLeer M\u00e1s &gt;&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9715 post type-post status-publish format-standard has-post-thumbnail hentry category-conseils-ecommerce category-google-ads-fr\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/franclau.com\/fr\/blog\/erreurs-strategiques-scaling-campagnes-payantes\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"740\" src=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FRANCLAU.jpg\" class=\"attachment-full size-full wp-image-9497\" alt=\"\" srcset=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FRANCLAU.jpg 1820w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FRANCLAU-300x122.jpg 300w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FRANCLAU-1024x416.jpg 1024w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FRANCLAU-768x312.jpg 768w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/04\/BLOG-FRANCLAU-1536x625.jpg 1536w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/franclau.com\/fr\/blog\/erreurs-strategiques-scaling-campagnes-payantes\/\" >\n\t\t\t\tErreurs strat\u00e9giques lors du passage \u00e0 l&rsquo;\u00e9chelle des campagnes payantes\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tFrancis Garc\u00eda\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t2 avril 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Passer \u00e0 l&rsquo;\u00e9chelle (scaler) des campagnes payantes semble, sur le papier, \u00eatre une excellente nouvelle \ud83d\udcc8 Les campagnes fonctionnent, le co\u00fbt par acquisition est raisonnable et les conversions commencent \u00e0 tomber. L&rsquo;\u00e9tape logique para\u00eet \u00e9vidente : augmenter le budget et acc\u00e9l\u00e9rer les r\u00e9sultats. Pourtant, c&rsquo;est pr\u00e9cis\u00e9ment \u00e0 ce moment-l\u00e0 que de nombreuses marques commencent \u00e0 perdre en efficacit\u00e9. Ce qui semblait \u00eatre une campagne rentable cesse de l&rsquo;\u00eatre. Le ROAS chute, le CPA augmente et le sentiment au sein de<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/franclau.com\/fr\/blog\/erreurs-strategiques-scaling-campagnes-payantes\/\" aria-label=\"En savoir plus sur Erreurs strat\u00e9giques lors du passage \u00e0 l&rsquo;\u00e9chelle des campagnes payantes\" tabindex=\"-1\" >\n\t\t\tLeer M\u00e1s &gt;&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9487 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-par-e-mail\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/franclau.com\/fr\/blog\/importance-soigner-abonnes-email-marketing\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"740\" src=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FC-1.png\" class=\"attachment-full size-full wp-image-9474\" alt=\"\" srcset=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FC-1.png 1820w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FC-1-300x122.png 300w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FC-1-1024x416.png 1024w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FC-1-768x312.png 768w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FC-1-1536x625.png 1536w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/franclau.com\/fr\/blog\/importance-soigner-abonnes-email-marketing\/\" >\n\t\t\t\tL&rsquo;importance de choyer vos abonn\u00e9s : ni abandon total, ni bombardement constant\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tClaudia Hern\u00e1ndez Carril\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t26 mars 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Si vous poss\u00e9dez une base de donn\u00e9es d&rsquo;e-mails, vous d\u00e9tenez l&rsquo;un des actifs les plus pr\u00e9cieux de votre entreprise. Mais voici le probl\u00e8me que nous constatons constamment chez les clients de Fran&amp;Clau : Soit ils n&rsquo;envoient jamais de newsletters par peur de d\u00e9ranger, soit ils envoient trop d&rsquo;e-mails sans aucune strat\u00e9gie. Et dans les deux cas, le r\u00e9sultat est le m\u00eame : le canal est sous-exploit\u00e9. L&rsquo;Email Marketing ne consiste pas seulement \u00e0 \u00ab envoyer des courriels \u00bb. Il s&rsquo;agit<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/franclau.com\/fr\/blog\/importance-soigner-abonnes-email-marketing\/\" aria-label=\"En savoir plus sur L&rsquo;importance de choyer vos abonn\u00e9s : ni abandon total, ni bombardement constant\" tabindex=\"-1\" >\n\t\t\tLeer M\u00e1s &gt;&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9484 post type-post status-publish format-standard has-post-thumbnail hentry category-conseils-ecommerce\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/franclau.com\/fr\/blog\/copier-concurrence-marketing-finit-mal\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"740\" src=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FRANCLAU-2.jpg\" class=\"attachment-full size-full wp-image-9463\" alt=\"\" srcset=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FRANCLAU-2.jpg 1820w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FRANCLAU-2-300x122.jpg 300w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FRANCLAU-2-1024x416.jpg 1024w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FRANCLAU-2-768x312.jpg 768w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FRANCLAU-2-1536x625.jpg 1536w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/franclau.com\/fr\/blog\/copier-concurrence-marketing-finit-mal\/\" >\n\t\t\t\tPourquoi copier la concurrence en marketing finit souvent mal\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tFrancis Garc\u00eda\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t19 mars 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>C&rsquo;est une sc\u00e8ne qui se r\u00e9p\u00e8te plus souvent qu&rsquo;on ne le pense. Vous analysez votre concurrence. Vous regardez leur site web, leurs publicit\u00e9s, leur contenu\u2026 et tout a l&rsquo;air de bien fonctionner. Ils communiquent bien, ils sont actifs, ils semblent avoir de la traction. Alors appara\u00eet la pens\u00e9e logique :\u00ab si \u00e7a marche pour eux, faisons quelque chose de similaire \u00bb. L&rsquo;intention n&rsquo;est pas mauvaise, elle est m\u00eame assez raisonnable. Mais voici le probl\u00e8me \ud83d\udc47copier la concurrence en marketing est<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/franclau.com\/fr\/blog\/copier-concurrence-marketing-finit-mal\/\" aria-label=\"En savoir plus sur Pourquoi copier la concurrence en marketing finit souvent mal\" tabindex=\"-1\" >\n\t\t\tLeer M\u00e1s &gt;&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9481 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-fr\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/franclau.com\/fr\/blog\/nouvelle-bataille-seo-apparaitre-resultats-ia\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"740\" src=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FC.png\" class=\"attachment-full size-full wp-image-9442\" alt=\"\" srcset=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FC.png 1820w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FC-300x122.png 300w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FC-1024x416.png 1024w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FC-768x312.png 768w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/03\/BLOG-FC-1536x625.png 1536w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/franclau.com\/fr\/blog\/nouvelle-bataille-seo-apparaitre-resultats-ia\/\" >\n\t\t\t\tLa nouvelle bataille du SEO : appara\u00eetre dans les r\u00e9sultats de l&rsquo;IA\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tClaudia Hern\u00e1ndez Carril\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t11 mars 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Pendant des ann\u00e9es, l&rsquo;objectif du SEO \u00e9tait relativement clair : appara\u00eetre dans les premiers r\u00e9sultats de Google. Optimiser les contenus, travailler les mots-cl\u00e9s, am\u00e9liorer l&rsquo;autorit\u00e9 du domaine, obtenir des liens\u2026 tout \u00e9tait orient\u00e9 vers la conqu\u00eate de la premi\u00e8re page. Mais le sc\u00e9nario change rapidement. Avec l&rsquo;arriv\u00e9e des r\u00e9sultats g\u00e9n\u00e9r\u00e9s par l&rsquo;intelligence artificielle, les AI Overviews de Google, les assistants conversationnels et les recherches de plus en plus s\u00e9mantiques, le SEO entre dans une nouvelle \u00e9tape. La question n&rsquo;est plus<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/franclau.com\/fr\/blog\/nouvelle-bataille-seo-apparaitre-resultats-ia\/\" aria-label=\"En savoir plus sur La nouvelle bataille du SEO : appara\u00eetre dans les r\u00e9sultats de l&rsquo;IA\" tabindex=\"-1\" >\n\t\t\tLeer M\u00e1s &gt;&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9478 post type-post status-publish format-standard has-post-thumbnail hentry category-conseils-ecommerce\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/franclau.com\/fr\/blog\/checkout-perdez-ventes-derniere-etape-comment-y-remedier\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"740\" src=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FRANCLAU-3.jpg\" class=\"attachment-full size-full wp-image-9419\" alt=\"\" srcset=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FRANCLAU-3.jpg 1820w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FRANCLAU-3-300x122.jpg 300w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FRANCLAU-3-1024x416.jpg 1024w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FRANCLAU-3-768x312.jpg 768w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FRANCLAU-3-1536x625.jpg 1536w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/franclau.com\/fr\/blog\/checkout-perdez-ventes-derniere-etape-comment-y-remedier\/\" >\n\t\t\t\tCheckout : pourquoi vous perdez des ventes \u00e0 la derni\u00e8re \u00e9tape (et comment y rem\u00e9dier)\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tFrancis Garc\u00eda\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 mars 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Le trafic arrive \u27a1\ufe0f les utilisateurs naviguent \u27a1\ufe0f ils ajoutent des produits au panier. Et pourtant, ils n&rsquo;ach\u00e8tent pas. Le probl\u00e8me ne vient g\u00e9n\u00e9ralement pas du produit, ni du prix, ni m\u00eame du marketing. Dans de nombreux cas, la fuite de conversion lors de l&rsquo;\u00e9tape finale du tunnel se situe au niveau du checkout. Cette derni\u00e8re \u00e9tape, la plus critique, est aussi la plus n\u00e9glig\u00e9e. Et c&rsquo;est l\u00e0 que de nombreuses marques perdent entre 50 % et 80 % des<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/franclau.com\/fr\/blog\/checkout-perdez-ventes-derniere-etape-comment-y-remedier\/\" aria-label=\"En savoir plus sur Checkout : pourquoi vous perdez des ventes \u00e0 la derni\u00e8re \u00e9tape (et comment y rem\u00e9dier)\" tabindex=\"-1\" >\n\t\t\tLeer M\u00e1s &gt;&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9410 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads-fr\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/franclau.com\/fr\/blog\/dimensions-video-performance-max-google-ads\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"740\" src=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FC-1.png\" class=\"attachment-full size-full wp-image-9396\" alt=\"youtube\" srcset=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FC-1.png 1820w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FC-1-300x122.png 300w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FC-1-1024x416.png 1024w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FC-1-768x312.png 768w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FC-1-1536x625.png 1536w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/franclau.com\/fr\/blog\/dimensions-video-performance-max-google-ads\/\" >\n\t\t\t\tFormats vid\u00e9o pour Performance Max : guide complet pour optimiser vos ressources YouTube sur Google Ads\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tClaudia Hern\u00e1ndez Carril\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t25 f\u00e9vrier 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Si vous lancez des campagnes Performance Max sur Google Ads, il y a une chose que vous ne pouvez pas ignorer : les vid\u00e9os ne sont plus optionnelles. Elles sont une ressource cl\u00e9. Et voici le probl\u00e8me que nous constatons constamment chez nos clients : \u00ab Nous avons mis une vid\u00e9o horizontale et c&rsquo;est tout. \u00bb Non. Performance Max a besoin de multiples formats, proportions et ressources vid\u00e9o pour pouvoir diffuser correctement vos annonces sur YouTube, le R\u00e9seau Display, Discover,<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/franclau.com\/fr\/blog\/dimensions-video-performance-max-google-ads\/\" aria-label=\"En savoir plus sur Formats vid\u00e9o pour Performance Max : guide complet pour optimiser vos ressources YouTube sur Google Ads\" tabindex=\"-1\" >\n\t\t\tLeer M\u00e1s &gt;&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9407 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads-fr\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/franclau.com\/fr\/blog\/performance-max-quand-utiliser-erreurs\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"740\" src=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FRANCLAU-2.jpg\" class=\"attachment-full size-full wp-image-9378\" alt=\"\" srcset=\"https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FRANCLAU-2.jpg 1820w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FRANCLAU-2-300x122.jpg 300w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FRANCLAU-2-1024x416.jpg 1024w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FRANCLAU-2-768x312.jpg 768w, https:\/\/franclau.com\/wp-content\/uploads\/2026\/02\/BLOG-FRANCLAU-2-1536x625.jpg 1536w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/franclau.com\/fr\/blog\/performance-max-quand-utiliser-erreurs\/\" >\n\t\t\t\tPerformance Max : quand l&rsquo;utiliser et quand est-ce une erreur\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tFrancis Garc\u00eda\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t19 f\u00e9vrier 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Performance Max s&rsquo;est vendu comme la solution ultime : une campagne capable de tout faire, sur tous les canaux, avec une intervention humaine minimale. Pour beaucoup d&rsquo;entreprises, cela semble parfait. Pour d&rsquo;autres, c&rsquo;est devenu une source constante de frustration, de d\u00e9penses inefficaces et d&rsquo;une sensation de perte de contr\u00f4le. Et voici une premi\u00e8re prise de position claire : Performance Max n&rsquo;est ni bonne ni mauvaise. Elle est dangereuse lorsqu&rsquo;elle est utilis\u00e9e sans strat\u00e9gie. Ce n&rsquo;est pas parce que \u00ab l&rsquo;IA<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/franclau.com\/fr\/blog\/performance-max-quand-utiliser-erreurs\/\" aria-label=\"En savoir plus sur Performance Max : quand l&rsquo;utiliser et quand est-ce une erreur\" tabindex=\"-1\" >\n\t\t\tLeer M\u00e1s &gt;&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"22\" data-next-page=\"https:\/\/franclau.com\/fr\/wp-json\/wp\/v2\/pages\/4571\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Anteriores<\/span>\n<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/franclau.com\/fr\/wp-json\/wp\/v2\/pages\/4571\/page\/2\/\"><span 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data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-804abb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"804abb5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:95,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ebcd41b\" data-id=\"ebcd41b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b85629f elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"b85629f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tCat\u00e9gories Blog\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d2533 elementor-widget elementor-widget-sitemap\" data-id=\"e6d2533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sitemap.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-sitemap-wrap\"><div class=\"elementor-sitemap-section\"><p class=\"elementor-sitemap-title elementor-sitemap-category-title\">Cat\u00e9gories<\/p><ul class=\"elementor-sitemap-list elementor-sitemap-category-list\">\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-49\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/analyse-web\/\">Analyse Web<\/a>\n<\/li>\n\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-51\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/collaboration\/\">Collaboration<\/a>\n<\/li>\n\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-52\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/conseils-ecommerce\/\">Conseils Ecommerce<\/a>\n<\/li>\n\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-55\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/evenements\/\">\u00c9v\u00e9nements<\/a>\n<\/li>\n\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-56\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/google-ads-fr\/\">Google Ads<\/a>\n<\/li>\n\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-50\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/histoires-de-reussite\/\">Histoires de R\u00e9ussite<\/a>\n<\/li>\n\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-58\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/marketing-de-contenu\/\">Marketing de contenu<\/a>\n<\/li>\n\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-59\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/marketing-en-ligne\/\">Marketing en ligne<\/a>\n<\/li>\n\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-54\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/marketing-par-e-mail\/\">Marketing par e-mail<\/a>\n<\/li>\n\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-57\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/outils\/\">Outils<\/a>\n<\/li>\n\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-60\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/plans-daffaires\/\">Plans d&#039;affaires<\/a>\n<\/li>\n\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-62\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/reseaux-sociaux\/\">R\u00e9seaux sociaux<\/a>\n<\/li>\n\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-61\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/seo-fr\/\">SEO<\/a>\n<\/li>\n\t<li class=\"elementor-sitemap-item elementor-sitemap-item-category cat-item cat-item-53\"><a href=\"https:\/\/franclau.com\/fr\/blog\/category\/web-design\/\">Web Design<\/a>\n<\/li>\n<\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b79cabf elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"b79cabf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tNotre RSS\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c349f elementor-shape-square e-grid-align-right elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"f7c349f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-559b196\" href=\"https:\/\/www.linkedin.com\/company\/fran-clau\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-animation-grow elementor-repeater-item-31c9a2a\" href=\"https:\/\/twitter.com\/franclausl?lang=es\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-animation-grow elementor-repeater-item-2ab5709\" href=\"https:\/\/www.facebook.com\/franclauSL\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9a7909 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9a7909\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6662346\" data-id=\"6662346\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7596db5 elementor-widget elementor-widget-spacer\" data-id=\"7596db5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-334d010 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"334d010\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bc465ce\" data-id=\"bc465ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d86020 elementor-widget elementor-widget-heading\" data-id=\"8d86020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nAbonnez-vous \u00e0 notre newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-025eea6 elementor-widget elementor-widget-image\" data-id=\"025eea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/franclau.com\/wp-content\/uploads\/2024\/02\/FRANCLAU-Logo-Wh-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-4204\" alt=\"\" srcset=\"https:\/\/franclau.com\/wp-content\/uploads\/2024\/02\/FRANCLAU-Logo-Wh-150x150.png 150w, https:\/\/franclau.com\/wp-content\/uploads\/2024\/02\/FRANCLAU-Logo-Wh-300x300.png 300w, https:\/\/franclau.com\/wp-content\/uploads\/2024\/02\/FRANCLAU-Logo-Wh-1024x1024.png 1024w, https:\/\/franclau.com\/wp-content\/uploads\/2024\/02\/FRANCLAU-Logo-Wh-768x768.png 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data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuevo Formulario\" aria-label=\"Nuevo Formulario\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"4571\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"bc3bcb1\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\u2b50 Blog de marketing en ligne | FRAN&amp;CLAU\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"4571\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_1 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_1]\" id=\"form-field-field_1\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_1\">J'accepte le  <a href=\"https:\/\/franclau.com\/fr\/politique-de-confidentialite\/\">politique de confidentialit\u00e9\n<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_7953666 elementor-col-100\">\n\t\t\t\t\tLes donn\u00e9es fournies via ce formulaire seront trait\u00e9es par FRANCLAU MARKETING SL CIF\nAdresse B67596486 \u00e0 la Calle Doctor Barraquer num\u00e9ro 3-5, Local Nexes\n08770 Sant Sadurni d\u2019Anoia (Barcelone) conform\u00e9ment aux dispositions de notre politique de confidentialit\u00e9 (hyperlien) avec\ndans le but de pouvoir vous envoyer des informations sur nos produits\/services.\n Les donn\u00e9es collect\u00e9es via ce formulaire ne seront pas c\u00e9d\u00e9es \u00e0 des tiers sauf obligation l\u00e9gale.\n Nous vous rappelons que vous disposez d'un droit d'acc\u00e8s, de rectification, de limitation du traitement, de suppression,\nportabilit\u00e9 et opposition au traitement de vos donn\u00e9es en adressant votre demande \u00e0 l'adresse postale indiqu\u00e9e\nou \u00e0 l'email HOLA@FRANCLAU.COM. Vous pouvez \u00e9galement nous contacter pour tout\npr\u00e9cisions suppl\u00e9mentaires.\n En cas de non-acceptation, vos donn\u00e9es ne seront pas trait\u00e9es.\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'INSCRIRE<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dee7af6 elementor-section-content-middle elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dee7af6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e606340\" data-id=\"e606340\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bd4b22 elementor-widget elementor-widget-heading\" data-id=\"2bd4b22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Projets r\u00e9alis\u00e9s<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-080fdd8 elementor-widget elementor-widget-heading\" data-id=\"080fdd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CLIENTS QUI NOUS ONT CONFI\u00c9\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca05d96 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ca05d96\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90fe17f\" data-id=\"90fe17f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dfedcd0 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dfedcd0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8bb1fe\" data-id=\"b8bb1fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18b7d6f elementor-pagination-position-inside elementor-skin-carousel elementor-pagination-type-bullets elementor-widget elementor-widget-media-carousel\" data-id=\"18b7d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;7&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;slides_per_view_mobile&quot;:&quot;2&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"dr.hauschka.png\" style=\"background-image: url(&#039;https:\/\/franclau.com\/wp-content\/uploads\/2025\/06\/dr.hauschka.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"buff.jpg\" style=\"background-image: url(&#039;https:\/\/franclau.com\/wp-content\/uploads\/2025\/06\/buff.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"lacoste-logo.png\" style=\"background-image: url(&#039;https:\/\/franclau.com\/wp-content\/uploads\/2025\/06\/lacoste-logo.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"logo_beths_footer.png\" style=\"background-image: url(&#039;https:\/\/franclau.com\/wp-content\/uploads\/2025\/06\/logo_beths_footer.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"brott3.png\" style=\"background-image: url(&#039;https:\/\/franclau.com\/wp-content\/uploads\/2025\/06\/brott3-1024x640.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"PUNTO-BLANCO.png\" style=\"background-image: url(&#039;https:\/\/franclau.com\/wp-content\/uploads\/2025\/06\/PUNTO-BLANCO.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"LOGO-SIN-RECUADRO-VERSIONES_sin-fondo-02-1.png\" style=\"background-image: url(&#039;https:\/\/franclau.com\/wp-content\/uploads\/2025\/06\/LOGO-SIN-RECUADRO-VERSIONES_sin-fondo-02-1-1024x317.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"logo-farmacia-galeno.png\" style=\"background-image: url(&#039;https:\/\/franclau.com\/wp-content\/uploads\/2025\/06\/logo-farmacia-galeno.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"feliubadalo-logo.png\" style=\"background-image: url(&#039;https:\/\/franclau.com\/wp-content\/uploads\/2025\/06\/feliubadalo-logo.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"ghd-logo.png\" style=\"background-image: url(&#039;https:\/\/franclau.com\/wp-content\/uploads\/2025\/06\/ghd-logo.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"volkswagen_logo.png\" style=\"background-image: url(&#039;https:\/\/franclau.com\/wp-content\/uploads\/2025\/06\/volkswagen_logo.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0da15ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0da15ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-952ea28\" data-id=\"952ea28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a425627 elementor-widget elementor-widget-spacer\" data-id=\"a425627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BLOG MARKETING EN LIGNE FRAN&#038;CLAU Avec l&rsquo;aide du blog de Fran&amp;Clau, Agence de Marketing en Ligne, vous aurez la possibilit\u00e9 d&rsquo;obtenir des informations marketing qui vous aideront \u00e0 d\u00e9velopper des strat\u00e9gies marketing vraiment efficaces pour augmenter le trafic de votre site Web, g\u00e9n\u00e9rer des leads sur votre site Web d&rsquo;entreprise et augmenter les ventes de &#8230; <a title=\"Performance Max : quand l&rsquo;utiliser et quand est-ce une erreur\" class=\"read-more\" href=\"https:\/\/franclau.com\/fr\/blog\/performance-max-quand-utiliser-erreurs\/\" aria-label=\"En savoir plus sur Performance Max : quand l&rsquo;utiliser et quand est-ce une erreur\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4571","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2b50 Blog de marketing en ligne | FRAN&amp;CLAU<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez toute l&#039;actualit\u00e9 li\u00e9e au monde du Ecommerce et du Marketing Online dans notre Blog Fran&amp;Clau. 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