{"id":11865,"date":"2026-11-04T15:58:35","date_gmt":"2026-11-04T14:58:35","guid":{"rendered":"https:\/\/franclau.com\/?page_id=11865"},"modified":"2026-11-04T18:56:55","modified_gmt":"2026-11-04T17:56:55","slug":"e-commerce-france","status":"publish","type":"page","link":"https:\/\/franclau.com\/fr\/e-commerce-france\/","title":{"rendered":"\u00c9tude de cas E-commerce France"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11865\" class=\"elementor elementor-11865 elementor-8437\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f12a13 elementor-section-content-middle fc-hero fc-stack fc4-hero elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f12a13\" data-element_type=\"section\" data-e-type=\"section\" id=\"inicio\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5be275\" data-id=\"b5be275\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b84228 fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"6b84228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4886f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3f4886f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">De 51 \u00e0 +5 900 mots-cl\u00e9s et +70 000 \u20ac<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e149c4 elementor-widget elementor-widget-text-editor\" data-id=\"0e149c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un e-commerce de retail fran\u00e7ais qui partait de z\u00e9ro. Avec une strat\u00e9gie digitale 360\u00ba, nous l&rsquo;avons fait passer de 51 mots-cl\u00e9s \u00e0 plus de 5 900 et \u00e0 des commandes r\u00e9elles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-534b5a3 elementor-widget elementor-widget-text-editor\" data-id=\"534b5a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"display:flex;flex-wrap:wrap;gap:8px\"><span style=\"display:inline-block;background:#FA575A;color:#fff;font-size:13px;font-weight:600;padding:6px 14px;border-radius:999px;white-space:nowrap\">Marketing 360\u00ba<\/span><span style=\"display:inline-block;background:#FA575A;color:#fff;font-size:13px;font-weight:600;padding:6px 14px;border-radius:999px;white-space:nowrap\">SEO<\/span><span style=\"display:inline-block;background:#FA575A;color:#fff;font-size:13px;font-weight:600;padding:6px 14px;border-radius:999px;white-space:nowrap\">Google Ads<\/span><span style=\"display:inline-block;background:#FA575A;color:#fff;font-size:13px;font-weight:600;padding:6px 14px;border-radius:999px;white-space:nowrap\">Social Ads<\/span><span style=\"display:inline-block;background:#FA575A;color:#fff;font-size:13px;font-weight:600;padding:6px 14px;border-radius:999px;white-space:nowrap\">Email<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d955ab1 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"d955ab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/franclau.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9server un appel<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28f1a1c\" data-id=\"28f1a1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5ddc31 elementor-widget elementor-widget-html\" data-id=\"e5ddc31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>#header_pop{display:none !important}<\/style><div style=\"color:#fff;font-weight:700;font-size:17px;letter-spacing:.2px;margin-bottom:14px;display:flex;align-items:center;gap:9px\"><span style=\"width:9px;height:9px;border-radius:50%;background:#FA575A;display:inline-block\"><\/span>E-commerce retail \u00b7 France<\/div><div style=\"background:#1c1c1c;border-radius:14px;overflow:hidden;box-shadow:0 30px 70px rgba(0,0,0,.45)\"><div style=\"background:#2a2a2a;padding:11px 14px;display:flex;align-items:center;gap:7px\"><span style=\"width:11px;height:11px;border-radius:50%;background:#ff5f57\"><\/span><span style=\"width:11px;height:11px;border-radius:50%;background:#febc2e\"><\/span><span style=\"width:11px;height:11px;border-radius:50%;background:#28c840\"><\/span><span style=\"flex:1;margin-left:10px;background:#141414;border-radius:6px;color:#8a8a8a;font-size:12px;padding:5px 12px;text-align:center\">R\u00e9sultats \u00b7 6 mois<\/span><\/div><div style=\"background:#111;padding:26px 24px 22px\"><div style=\"display:flex;justify-content:space-between;align-items:flex-start;margin-bottom:16px\"><div><div style=\"color:#8a8a8a;font-size:11px;letter-spacing:.6px;text-transform:uppercase\">Keywords sur Google<\/div><div style=\"color:#fff;font-size:28px;font-weight:800;margin-top:3px;line-height:1\">+5.900<\/div><\/div><div style=\"background:rgba(250,87,90,.16);color:#FA575A;font-weight:800;font-size:13px;padding:6px 13px;border-radius:999px\">+70.000 \u20ac<\/div><\/div><svg viewBox=\"0 0 320 110\" width=\"100%\" height=\"110\" preserveAspectRatio=\"none\"><defs><linearGradient id=\"gfd5e79\" x1=\"0\" y1=\"0\" x2=\"0\" y2=\"1\"><stop offset=\"0\" stop-color=\"#FA575A\" stop-opacity=\"0.5\"\/><stop offset=\"1\" stop-color=\"#FA575A\" stop-opacity=\"0\"\/><\/linearGradient><\/defs><path d=\"M0,95 C55,88 85,66 135,56 C185,46 225,28 320,8 L320,110 L0,110 Z\" fill=\"url(#gfd5e79)\"\/><path d=\"M0,95 C55,88 85,66 135,56 C185,46 225,28 320,8\" fill=\"none\" stroke=\"#FA575A\" stroke-width=\"3\" stroke-linecap=\"round\"\/><circle cx=\"318\" cy=\"9\" r=\"4.5\" fill=\"#FA575A\"\/><\/svg><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-932550d elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"932550d\" data-element_type=\"section\" data-e-type=\"section\" id=\"servicios\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-62 elementor-top-column elementor-element elementor-element-40f50c7\" data-id=\"40f50c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfde565 elementor-widget elementor-widget-heading\" data-id=\"bfde565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vue d'ensemble<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4487219 elementor-widget elementor-widget-heading\" data-id=\"4487219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De z\u00e9ro \u00e0 des ventes r\u00e9elles sur le march\u00e9 fran\u00e7ais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f5280 elementor-widget elementor-widget-text-editor\" data-id=\"b2f5280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En novembre 2024, un e-commerce de retail fran\u00e7ais est arriv\u00e9 chez Franclau apr\u00e8s des mois sans r\u00e9sultats : sans ventes, sans trafic et \u00e0 peine 51 mots-cl\u00e9s positionn\u00e9s. Nous avons con\u00e7u une strat\u00e9gie digitale 360\u00b0 ax\u00e9e <a href=\"https:\/\/franclau.com\/fr\/seo\/\">SEO<\/a>,, publicit\u00e9 et un site orient\u00e9 conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-38 elementor-top-column elementor-element elementor-element-1a6c1f9\" data-id=\"1a6c1f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67588bb elementor-widget elementor-widget-html\" data-id=\"67588bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"background:#fff;border-radius:22px;padding:30px;box-shadow:0 18px 50px rgba(10,10,10,.08)\"><div style=\"font-size:12px;font-weight:800;letter-spacing:1.5px;color:#FA575A;text-transform:uppercase\">Client<\/div><div style=\"font-size:19px;font-weight:800;color:#0A0A0A;margin:6px 0 3px\">E-commerce retail (France)<\/div><div style=\"font-size:14px;color:#6b6b6b;line-height:1.5\">Boutique en ligne du secteur retail sur le march\u00e9 fran\u00e7ais.<\/div><div style=\"height:1px;background:#ededed;margin:18px 0\"><\/div><div style=\"font-size:12px;font-weight:800;letter-spacing:1.5px;color:#FA575A;text-transform:uppercase\">Services<\/div><ul style=\"list-style:none;margin:8px 0 0;padding:0\"><li style=\"position:relative;padding-left:20px;margin:8px 0;color:#2b2b2b;font-size:15px;line-height:1.45\"><span style=\"position:absolute;left:0;top:7px;width:7px;height:7px;border-radius:50%;background:#FA575A\"><\/span>Marketing en ligne 360\u00ba<\/li><li style=\"position:relative;padding-left:20px;margin:8px 0;color:#2b2b2b;font-size:15px;line-height:1.45\"><span style=\"position:absolute;left:0;top:7px;width:7px;height:7px;border-radius:50%;background:#FA575A\"><\/span>SEO On Page et contenus<\/li><li style=\"position:relative;padding-left:20px;margin:8px 0;color:#2b2b2b;font-size:15px;line-height:1.45\"><span style=\"position:absolute;left:0;top:7px;width:7px;height:7px;border-radius:50%;background:#FA575A\"><\/span>Google Ads et Social Ads<\/li><li style=\"position:relative;padding-left:20px;margin:8px 0;color:#2b2b2b;font-size:15px;line-height:1.45\"><span style=\"position:absolute;left:0;top:7px;width:7px;height:7px;border-radius:50%;background:#FA575A\"><\/span>E-mail marketing et automatisations<\/li><\/ul><div style=\"height:1px;background:#ededed;margin:18px 0\"><\/div><div style=\"font-size:12px;font-weight:800;letter-spacing:1.5px;color:#FA575A;text-transform:uppercase\">Objectifs<\/div><ul style=\"list-style:none;margin:8px 0 0;padding:0\"><li style=\"position:relative;padding-left:20px;margin:8px 0;color:#2b2b2b;font-size:15px;line-height:1.45\"><span style=\"position:absolute;left:0;top:7px;width:7px;height:7px;border-radius:50%;background:#FA575A\"><\/span>Repenser la boutique avec une architecture SEO<\/li><li style=\"position:relative;padding-left:20px;margin:8px 0;color:#2b2b2b;font-size:15px;line-height:1.45\"><span style=\"position:absolute;left:0;top:7px;width:7px;height:7px;border-radius:50%;background:#FA575A\"><\/span>Attirer un trafic qualifi\u00e9<\/li><li style=\"position:relative;padding-left:20px;margin:8px 0;color:#2b2b2b;font-size:15px;line-height:1.45\"><span style=\"position:absolute;left:0;top:7px;width:7px;height:7px;border-radius:50%;background:#FA575A\"><\/span>G\u00e9n\u00e9rer des commandes et des leads<\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-302d9fe fc-row elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"302d9fe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2f34a81 fc-card fc-card-link fc-case\" data-id=\"2f34a81\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cb11e3 elementor-widget elementor-widget-heading\" data-id=\"0cb11e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Keywords<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cafce97 elementor-widget elementor-widget-heading\" data-id=\"cafce97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">+5.900<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7eaf7 elementor-widget elementor-widget-text-editor\" data-id=\"1d7eaf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tmots-cl\u00e9s positionn\u00e9s sur Google\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a14ee2a fc-card fc-card-link fc-case\" data-id=\"a14ee2a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca941a2 elementor-widget elementor-widget-heading\" data-id=\"ca941a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Commandes<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5abb077 elementor-widget elementor-widget-heading\" data-id=\"5abb077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">+295<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7475c9 elementor-widget elementor-widget-text-editor\" data-id=\"a7475c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tcommandes directes g\u00e9n\u00e9r\u00e9es\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0f5170d fc-card fc-card-link fc-case\" data-id=\"0f5170d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff1b04d elementor-widget elementor-widget-heading\" data-id=\"ff1b04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Chiffre d'affaires<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc39ae elementor-widget elementor-widget-heading\" data-id=\"7dc39ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">+70.000 \u20ac<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1158223 elementor-widget elementor-widget-text-editor\" data-id=\"1158223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tchiffre d&rsquo;affaires cumul\u00e9 en 6 mois\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-054a687 fc-stack elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"054a687\" data-element_type=\"section\" data-e-type=\"section\" id=\"nosotros\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-45 elementor-top-column elementor-element elementor-element-cc16e8f fc-sticky-col\" data-id=\"cc16e8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0378863 elementor-widget elementor-widget-heading\" data-id=\"0378863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">L'objectif<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af94a0c elementor-widget elementor-widget-heading\" data-id=\"af94a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Passer de z\u00e9ro \u00e0 des ventes durables<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f06cc49 elementor-widget elementor-widget-text-editor\" data-id=\"f06cc49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;objectif \u00e9tait d&rsquo;activer tous les leviers digitaux pour faire d\u00e9coller un e-commerce qui n&rsquo;avait g\u00e9n\u00e9r\u00e9 aucun r\u00e9sultat : repenser l&rsquo;architecture avec une approche SEO et UX, attirer du trafic avec des contenus et des campagnes multicanal, et obtenir de vraies conversions dans un environnement tr\u00e8s concurrentiel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-55 elementor-top-column elementor-element elementor-element-dd075f2\" data-id=\"dd075f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28db278 fc-whyn elementor-widget elementor-widget-heading\" data-id=\"28db278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">01<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce2c87 elementor-widget elementor-widget-heading\" data-id=\"bce2c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Refonte ax\u00e9e SEO<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ad21f elementor-widget elementor-widget-text-editor\" data-id=\"54ad21f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNouvelle architecture de boutique orient\u00e9e SEO et UX.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e53fe fc-whyn elementor-widget elementor-widget-heading\" data-id=\"62e53fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">02<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193535d elementor-widget elementor-widget-heading\" data-id=\"193535d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Contenus et campagnes<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06f6a2 elementor-widget elementor-widget-text-editor\" data-id=\"b06f6a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTrafic qualifi\u00e9 gr\u00e2ce aux contenus et \u00e0 la publicit\u00e9 multicanal.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf05b2 fc-whyn elementor-widget elementor-widget-heading\" data-id=\"8cf05b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">03<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5012f5 elementor-widget elementor-widget-heading\" data-id=\"c5012f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Conversion<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14225bb elementor-widget elementor-widget-text-editor\" data-id=\"14225bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOptimisation pour convertir dans un environnement concurrentiel.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c8dd6 fc-whyn elementor-widget elementor-widget-heading\" data-id=\"78c8dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">04<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-890e99f elementor-widget elementor-widget-heading\" data-id=\"890e99f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Croissance durable<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e74d9f elementor-widget elementor-widget-text-editor\" data-id=\"4e74d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBase de croissance \u00e0 long terme, mesur\u00e9e mois apr\u00e8s mois.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bedd67f fc4-dots elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bedd67f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72e7013 fc-ctaband\" data-id=\"72e7013\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-b1ae4e5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1ae4e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-65 elementor-inner-column elementor-element elementor-element-212a135\" data-id=\"212a135\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff72798 elementor-widget elementor-widget-heading\" data-id=\"ff72798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Votre cas peut \u00eatre le prochain<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a5409 elementor-widget elementor-widget-heading\" data-id=\"35a5409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Vous voulez des r\u00e9sultats comme ceux-ci pour votre marque ??<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f377f56 elementor-widget elementor-widget-text-editor\" data-id=\"f377f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parlez-nous de votre projet et nous vous dirons comment nous pouvons vous aider. Premi\u00e8re consultation de 30 minutes, sans engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-35 elementor-inner-column elementor-element elementor-element-68e0217\" data-id=\"68e0217\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de76b69 elementor-align-right elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"de76b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/franclau.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9server un appel<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de cas De 51 \u00e0 +5 900 mots-cl\u00e9s et +70 000 \u20ac Un e-commerce de retail fran\u00e7ais qui partait de z\u00e9ro. Avec une strat\u00e9gie digitale 360\u00ba, nous l&rsquo;avons fait passer de 51 mots-cl\u00e9s \u00e0 plus de 5 900 et \u00e0 des commandes r\u00e9elles. Marketing 360\u00baSEOGoogle AdsSocial AdsEmail R\u00e9server un appel E-commerce retail \u00b7 FranceR\u00e9sultats &#8230; <a title=\"\u00c9tude de cas E-commerce France\" class=\"read-more\" href=\"https:\/\/franclau.com\/fr\/e-commerce-france\/\" aria-label=\"En savoir plus sur \u00c9tude de cas E-commerce France\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11865","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caso de \u00e9xito: e-commerce en Francia (SEO 360\u00ba) | Franclau<\/title>\n<meta name=\"description\" content=\"De 51 a +5.900 keywords, +295 pedidos y +70.000 \u20ac en 6 meses para un e-commerce franc\u00e9s con una estrategia digital 360\u00ba. 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